• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2025 > Volume 13 Number 2 (2025) >
JOEBM 2025 Vol.13(2): 180-187
DOI: 10.18178/joebm.2025.13.2.864

The Influence of Internet Celebrity Economy on the Tourism

Jiayi Chen
Ulink College of Shanghai, Shanghai, China
Email: a15902112179@126.com (J.Y.C.)

Manuscript received November 5, 2024; accepted February 27, 2025; published April 23, 2025.

Abstract—The rapid development of the Internet and digital economy has brought a new mode of urban competition represented by “network celebrity cities”, and attracting online attention has become a significant way for urban marketing and tourism development in the new era. However, there is limited literature making a deep analysis of how the Internet celebrity economy impacts the tourism industry. Based on the consumer utility function, this paper mainly analyzed the cases of Ding Zhen in Litang and Zibo City to study the impact of the Internet celebrity economy on tourism from micro, meso, and macro levels. The results show that: The Internet celebrity economy has significantly increased the flow of offline tourists and living standards in tourist destinations. However, if there is no effective control by the government, the surging flow may cause a rise in local price level and service costs, thus restricting tourists’ consumption demand. In the urban competition in the Internet era, if the government wants the Internet celebrity economy to have a sustained positive impact on the tourism industry, it needs to devote energy to solve the issue of mismatch between urban public services and tourist flow concentration, increase investment in urban infrastructure, improve service level, and effectively transform network traffic into the quality of urban economic development.

Keywords—consumer utility function, internet celebrity economy, tourism industry

Cite: Jiayi Chen, "The Influence of Internet Celebrity Economy on the Tourism," Journal of Economics, Business and Management, vol. 13, no. 2, pp. 180-187, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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