• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
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    • DOI: 10.18178/JOEBM
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HOME > Archive > 2025 > Volume 13 Number 1 (2025) >
JOEBM 2025 Vol.13(1): 118-125
DOI: 10.18178/joebm.2025.13.1.854

The Economic, Social, and Environmental Impact of Social Media in the Context of the Global Economy

Jiale Luo
Yiwu International Academy, Zhejiang Province, China
Email: luolele12345@163.com (J.L.L.)

Manuscript received October 8, 2024; revised December 14, 2024; accepted January 16, 2025; published February 25, 2025.

Abstract—Nowadays, social media has played a significant role in human lives, and the global economy is getting exposed to the public. Both of them are essential in residents’ daily lives, and the relationship between them is getting more attention. This essay offers an analysis of how various economic situations affect social media from different dimensions by using a literature review. There is a discussion about social media’s effects on the environment, society, and finances against the background of different economic situations. This essay descriptively analyzed the effects of different economic situations on social media platform functioning (the functions of platforms themselves and the role they played among users), cash flow, user engagement, and the contribution of social media to human society. The study demonstrates the complex and dynamic link between social media profitability and economic changes. Digital advertising has increased dramatically on social media during recessions, while traditional advertising has decreased a lot. Because of this, social media may still be profitable even in recessionary times. Additionally, the state of the economy impacts the self-investment and self-construction made by social media. During distinct economic situations, the investment strategy of social media firms will differ. This essay also looks at the many effects of social media on society under various economic scenarios, outlining the benefits and drawbacks. People experience emotional instability, such as a lack of confidence in the government and a lack of confidence in consumption during economic crises, which sparks political and social unrest. Social media made These social movements possible as a means of communication. Furthermore, social media offers the government great convenience in spreading approved material. However, the spread of incorrect information also has some detrimental effects on society. This essay addresses how social media affects the environment. Social media, on the one hand, influences people’s consumption patterns by promoting eco-friendly items and weakening the price comparison between green products and usual products. On the other hand, social media firms are working to become carbon neutral and meet sustainability targets. However, these effects can alter somewhat depending on the specific economic conditions. This study gives suggestions about optimizing social media’s functioning and ways of fitting the evolving economic landscape in light of the findings. To guarantee that social media platforms change with the economy, recommendations include boosting sustainability objectives, investing in AI integration, diversifying income streams, and increasing the range of services available to users. The author investigated and analyzed to offer insightful information about the complex interactions between social media and the global economy. It also offers stakeholders, businesses, and policymakers advice on how to respond to these changing environments to foster sustainability, resilience, and adaptability.

Keywords—global economy, social media, financial impact, social impact, environmental sustainability

Cite: Jiale Luo, "The Economic, Social, and Environmental Impact of Social Media in the Context of the Global Economy," Journal of Economics, Business and Management, vol. 13, no. 1, pp. 118-125, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 


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