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    • Abbreviated Title: J. Econ. Bus. Manag.
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    • DOI: 10.18178/JOEBM
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HOME > Archive > 2025 > Volume 13 Number 1 (2025) >
JOEBM 2025 Vol.13(1): 92-101
DOI: 10.18178/joebm.2025.13.1.851

Disney IP Industry Analysis and Its Economic Impact

Sirui Huang
Guanghua Qidi Education, Shanghai, China
Email: hsr070520@163.com (S.R.H.)

Manuscript received October 8, 2024; revised December 14, 2024; accepted January 2, 2025; published February 20, 2025.

Abstract—Disney’s transformation from a small studio to an awe-inspiring business empire is mainly due to its continuously improving IP industry chain layout and comprehensive protection of intellectual property rights. Disney’s intellectual property rights cover multiple aspects such as copyrighted works, trademarks, patents, digital assets, etc. IP profit models mainly include joint marketing, copyright revenue, online or offline retail stores, etc. The Disney IP industry chain covers original creation, film and television production, advertising, theme parks and resorts, licensing and derivatives, as well as digital entertainment and streaming media, forming a complete IP ecosystem. Disney’s IP economy has created huge direct benefits. Disney promotes its brand and achieves economic benefits through diversified business operations and comprehensive intellectual property protection. Through integrated marketing and emotional marketing, it promotes the sales of IP products, strengthens the value of Disney’s content IP, and jointly promotes the development of Disney IP’s commercial value and influence. However, Disney may pay attention to the negative impact of copyright abuse in the future, as well as the use of technology and Internet distribution methods to improve consumer satisfaction.

Keywords—Disney, IP economy, copyright protection, integrated marketing

Cite: Sirui Huang, "Disney IP Industry Analysis and Its Economic Impact," Journal of Economics, Business and Management, vol. 13, no. 1, pp. 92-101, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 
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