• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2025 > Volume 13 Number 1 (2025) >
JOEBM 2025 Vol.13(1): 23-28
DOI: 10.18178/joebm.2025.13.1.842

How to Make Rational Consumption Decisions?—From the Perspective of Impulse Buying

Xinyu Zheng
Hefei 168 Middle School, Hefei City, Anhui Province, China
Email: 2668006716@qq.com (X.Y.Z.)

Manuscript received November 4, 2024; revised December 24, 2024; accepted January 6, 2025; published January 20, 2025.

Abstract—Consumer impulse buying behavior has received considerable attention in the field of consumer research. This phenomenon is interesting because impulse buying behavior is influenced by many factors. This paper analyzes data from a sample of 142 questionnaires to extend the relationship between impulse buying behavior and different types of consumers, associated with demographic features (age and gender), shopping way (online shopping and offline shopping), and product classification (utilitarian products and hedonic products). The study of these factors unfolds to analyze the impulse buying behavior of consumers and gives proper suggestions in terms of consumption decisions. This study helps consumers to understand their behavioral characteristics and make proper consumption decisions.

Keywords—consumption decision, demographic features, impulse buying, product classification, shopping way

Cite: Xinyu Zheng, "How to Make Rational Consumption Decisions?—From the Perspective of Impulse Buying," Journal of Economics, Business and Management, vol. 13, no. 1, pp. 23-28, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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