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    • Abbreviated Title: J. Econ. Bus. Manag.
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    • DOI: 10.18178/JOEBM
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HOME > Archive > 2025 > Volume 13 Number 1 (2025) >
JOEBM 2025 Vol.13(1): 8-13
DOI: 10.18178/joebm.2025.13.1.840

Analyzing the Overseas Investment Strategies and Their Influencing Factors on TikTok

Yichen Pang
Shanghai Ulink Bilingual School, Shanghai, China
Email: 2931396589@qq.com (Y.C.P.)

Manuscript received November 12, 2024; revised December 17, 2024; accepted January 7, 2025; published January 20, 2025.

Abstract—Nowadays, overseas investment by multinational corporations has become increasingly important in the era of globalization. The competition pressure in the domestic industry is increasing, and only through continuous development can they avoid being replaced by new corporations. This kind of investment provides companies with the opportunity to enter new markets, access more resources, and expand their reach. They can keenly observe trends in different countries and seize opportunities to introduce and develop their companies. In addition, it is a good way to promote international cooperation. TikTok, the rapidly growing social media platform, has attracted global attention not just as a platform for entertainment but also as an investment opportunity. With its user base steadily expanding and its popularity soaring among younger demographics, investors have started to take notice of the potential financial gains associated with TikTok’s success and its developer Byte Dance which has many successful investment cases in the world. This essay will take TikTok as a case to discuss the investment strategy, the influence of this multinational company in overseas markets, and my suggestions in detail if multinational corporations can consider investment strategies comprehensively based on current international trends and prepare for investment risks in advance. This not only enables the company to improve further but also promotes the economic development of the receiving country.

Keywords—influence factors, investment strategies, overseas, TikTok

Cite: Yichen Pang, "Analyzing the Overseas Investment Strategies and Their Influencing Factors on TikTok," Journal of Economics, Business and Management, vol. 13, no. 1, pp. 8-13, 2025.

Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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