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    • Abbreviated Title: J. Econ. Bus. Manag.
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    • DOI: 10.18178/JOEBM
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HOME > Archive > 2024 > Volume 12 Number 4 (2024) >
JOEBM 2024 Vol.12(4): 453-458
DOI: 10.18178/joebm.2024.12.4.836

The Impact of COVID-19 on China’s Tourism Industry

Jialu Chen
HD Ningbo School, Zhejiang, China
Email: Chenjialu060905@outlook.com (J.L.C.)

Manuscript received August 29, 2024; revised September 22, 2024; accepted October 20, 2024; published December 20, 2024.

Abstract—From 2019 to 2022, the COVID-19 pandemic has had a significant impact on all industries, and the travel industry is no exception. The purpose of this paper is to study the effects of COVID-19 on China’s cultural tourism industry and the changes in the travel demand of Chinese travelers. Therefore, this paper takes the tourism industry as the research object to analyze. Through the analysis of the trend changes in China’s tourism industry in recent years, it is found that the travel industry has changes in travel mode, travel place, and consumption mode from different perspectives of travel agencies, tourism-related industries, and travelers. Further, this paper believes that the reasons leading to the above changes can be divided into two dimensions: active and passive, that is, maintaining one’s health and government epidemic prevention measures. Based on the above, this paper finally puts forward several suggestions. Firstly, the government should provide subsidies to tourism enterprises or introduce policies conducive to the development of these enterprises to encourage innovation and development of tourism enterprises to create more benefits for the tourism industry after the opening of epidemic control. Secondly, travel agencies conduct user research before launching tourism products, and then launch travel products that better meet the needs of travelers, meet the requirements of the times, and meet the background of the normalization of the epidemic. Finally, travelers can learn more about the novel coronavirus outbreak to reduce the fear caused by ignorance of the epidemic, which can encourage people to travel.

Keywords—China, COVID-19 pandemic, tourism, travel preference, trends

Cite: Jialu Chen, "The Impact of COVID-19 on China’s Tourism Industry," Journal of Economics, Business and Management, vol. 12, no. 4, pp. 453-458, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 
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