• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
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HOME > Archive > 2024 > Volume 12 Number 4 (2024) >
JOEBM 2024 Vol.12(4): 368-376
DOI: 10.18178/joebm.2024.12.4.824

Impacting of Pop-up Store Experience on Consumption Intention: Evidence from Investigation in Chinese Market

Yuyang Gao
International Department of Jinling High School Hexi Campus, Nanjing, Jiangsu Province, China
Email: happyava66@126.com (Y.Y.G)

Manuscript received July 29, 2024; revised August 24, 2024; accepted September 21, 2024; published October 31, 2024.

Abstract—With the rise of pop-up stores and a new consumption model, the factors influencing consumer purchasing behavior in pop-up stores have become an important focus of research. This paper created a TAM-based research model on pop-up store consumption intention and conducted reliability and validity tests, descriptive statistics, and empirical regression analysis on the questionnaire data using SPSS 27.0. Research has found that pop-up stores have a significant positive impact on consumption intention in five dimensions: social value, functional value, emotional value, cognitive value, and scarcity value, while social value has not been found to have a significant impact. Meanwhile, there are differences in the influencing factors of consumption decisions among different income groups. The research results of this article expand the application scope of the TAM model and enrich the literature on consumption intention. The research conclusion provides multi-dimensional suggestions for the marketing focus and strategies of pop-up stores, which is beneficial for not only improving customers’ consumption experience in pop-up stores but also promoting pop-up stores’ sustainable development.

Keywords—pop-up store, consumption willingness, TAM model, purchasing behavior

Cite: Yuyang Gao, "Impacting of Pop-up Store Experience on Consumption Intention: Evidence from Investigation in Chinese Market," Journal of Economics, Business and Management, vol. 12, no. 4, pp. 368-376, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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