• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2024 > Volume 12 Number 4 (2024) >
JOEBM 2024 Vol.12(4): 354-358
DOI: 10.18178/joebm.2024.12.4.822

Research on Strategies for Enhancing the Digital Marketing Capabilities of Private Enterprises in Guangdong

Yuquan Li
Guangzhou Institute of Science and Technology, Guangzhou, Guangdong Province, China
Email: 759706659@qq.com (Y.Q.L.)

Manuscript received July 25, 2024; revised August 22, 2024; accepted September 1, 2024; published October 24, 2024.

Abstract—In recent years, national and regional governments have issued a series of documents, indicating a strong emphasis on the development of the digital economy, especially the digital economy of private enterprises. This paper first provides a brief overview of the current state of digital marketing in Guangdong’s private enterprises, including the current state of domestic and international digital marketing research, the current state of digital marketing capabilities of Guangdong’s private enterprises, existing problems, and research gaps. Subsequently, through the method of questionnaire survey, the paper organizes and analyzes the questionnaires to identify issues in the construction of digital marketing capabilities of Guangdong’s private enterprises. It then proposes four strategies. The aim is to increase the operational efficiency of Guangdong’s private enterprises and enhance their core competitive advantages.

Keywords—Guangdong private enterprises, digital marketing, corporate digital marketing capability, enhancement strategies

Cite: Yuquan Li, "Research on Strategies for Enhancing the Digital Marketing Capabilities of Private Enterprises in Guangdong," Journal of Economics, Business and Management, vol. 12, no. 4, pp. 354-358, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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