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    • Abbreviated Title: J. Econ. Bus. Manag.
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    • DOI: 10.18178/JOEBM
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HOME > Archive > 2024 > Volume 12 Number 4 (2024) >
JOEBM 2024 Vol.12(4):338-342
DOI: 10.18178/joebm.2024.12.4.819

A Study on Online Shopping Addiction among College Students

Li-Chiu Chi 1, Tseng-Chung Tang2, Eugene Tang3, Yu-Xiang Lin 1, Shi-Hua Wu 1, Yu-Kai Lin 1 , Yi-Chen Kao 1 , and Hsin-Fang Lai 1
1. College of Applied Arts and Sciences, National Formosa University, Yunlin, Taiwan
2. College of Management, National Formosa University, Yunlin, Taiwan
3. Department of Molecular and Cell Biology, University of California, Berkeley, Berkeley, CA, USA
Email: stella@gs.nfu.edu.tw (L.C.C.); tctang@gs.nfu.edu.tw (T.C.T.); tange1@berkeley.edu (E.T.), 40942141@gs.nfu.edu.tw (Y.X.L.); 40942143@gs.nfu.edu.tw (S.H.W.); 40942144@gs.nfu.edu.tw (Y.K.L.); 40942147@gs.nfu.edu.tw (Y.C.K.); 40942230@gs.nfu.edu.tw (H.F.L.)
*Corresponding author

Manuscript received July 25, 2024; revised August 27, 2024; accepted September 21, 2024; published October 21, 2024.

Abstract—Throughout the past century, technological advancements have posed numerous societal and psychological challenges. However, there remains a significant research gap regarding the psychosocial factors influencing problematic shopping behaviors among college students. Understanding these factors is crucial for uncovering the roots of online shopping addiction and evaluating the risk factors for impulsive shopping behavior. Therefore, the current study aims to address these gaps and provide insights into effective interventions, with the goal of establishing and strengthening measures to mitigate such behaviors. This study identified a positive association between Stress Relief (SR) and online Shopping Addiction (SA) among college students. Additionally, it revealed a positive correlation between Material Success (MS) and habitual shopping behavior. Importantly, higher levels of material success were linked to a greater dependency on shopping, thereby increasing the likelihood of impulsive buying behaviors among college students. Beyond its academic significance, this study carries broader implications for education, particularly in shaping university policies, refining classroom practices, and tailoring individual educational approaches. In this regard, the study aims to elucidate the foundational principles of financial education as a means to prevent problematic shopping behaviors among college students.

Keywords—college students, online sales promotions, stress relief, material success, shopping addiction

Cite: Li-Chiu Chi, Tseng-Chung Tang, Eugene Tang, Yu-Xiang Lin, Shi-Hua Wu, Yu-Kai Lin, Yi-Chen Kao, and Hsin-Fang Lai, "A Study on Online Shopping Addiction among College Students," Journal of Economics, Business and Management, vol. 12, no. 4, pp. 338-342, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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