• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
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    • DOI: 10.18178/JOEBM
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HOME > Archive > 2024 > Volume 12 Number 3 (2024) >
JOEBM 2024 Vol.12(3): 285-288
DOI: 10.18178/joebm.2024.12.3.810

Does Environmental Concern Drive Adoption of Electric Car? A Cross-National Study of American and Japanese Car Owners

Alexander Muk 1 and Christina Chung 2
1. Texas State University-San Marcos, Texas, U.S.A.
2. Ramapo College of New Jersy, New Jersy, U.S.A.
Email: am40@txstate.edu (A.M.)
*Corresponding author

Manuscript received March 17, 2024; revised April 30, 2024; accepted May 12, 2024; published August 16, 2024.

Abstract—To understand what drives consumers to adopt electric cars, this study focuses on examining any differences exist between American and Japanese car owners. This study measures the effects of environmental concern on consumer perceived effectiveness and social innovativeness that may influence American and Japanese car owners’ intentions to purchase electric vehicles. The findings reveal the relationships between the constructs are moderated by country. Environmental concern affects perceived consumer effectiveness and the effectiveness influence social innovativeness for both countries. For American, perceived consumer effectiveness and social innovativeness are related to purchase intension, but only social innovativeness is related to purchase intension for Japanese. The results suggest that marketing communication strategies should use environmental appeal such as reducing carbon emissions to target American car owners. For Japanese car owners, the communication strategies should focus on the emotional aspects of driving an electric car such as being the first among their peers to own an electric vehicle.

Keywords—adopt electric cars, environmental concerns, perceived consumer effectiveness, social innovativeness, purchase intention

Cite: Alexander Muk and Christina Chung, "Does Environmental Concern Drive Adoption of Electric Car? A Cross-National Study of American and Japanese Car Owners," Journal of Economics, Business and Management, vol. 12, no. 3, pp. 285-288, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 
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