• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Crossref
    • Article Processing Charge (APC): 500 USD
    • E-mail: joebm.editor@gmail.com
HOME > Archive > 2024 > Volume 12 Number 4 (2024) >
Volume 12 Number 4 (2024)
Article# Article Title & Authors Page
819
A Study on Online Shopping Addiction among College Students
Li-Chiu Chi*, Tseng-Chung Tang, Eugene Tang, Yu-Xiang Lin, Shi-Hua Wu, Yu-Kai Lin, Yi-Chen Kao, and Hsin-Fang Lai
 338
820
Consumer Purchase Intention towards Floral Products: A Study Based on the Five Consumption Values
Si Nga Lei and Jenny O. L. Phillips*
 343
821
Innovation Rhythm and Enterprise Value: Threshold Effect Based on Rhythm and Moderation Effect of Supply Chain
Sun Zheng* and Xie Wenyu
 348
822
Research on Strategies for Enhancing the Digital Marketing Capabilities of Private Enterprises in Guangdong
Yuquan Li
 354
823
Potential for New Development of Conventional Fossil-fueled Vehicles
Zhouyu Feng
 359
824
Impacting of Pop-up Store Experience on Consumption Intention: Evidence from Investigation in Chinese Market
Yuyang Gao
 368
825
The Impact of Rapidly Developing Artificial Intelligence on the Financial Field
Yubo Zhang
 377
826
The Study of the Impact of the Crossover Co-branding Marketing Strategy in Luxury Firms
Yanjun Zhao
 383
827
Research on Applying AI to Improve Hotel Service Quality
Zizi Wang
 392
828
Cross-Border Investment and Corporate Innovation Performance-Take Tencent as an Example
Ji Lei
 397
829
The Power of Fame: Evaluating Celebrity Endorsements in China’s Digital Marketplace
Hai Zou
 403
830
Unravelling the Mysteries of Bitcoin: Exploring the Determinants of Returns and Volatility
Junran Zhang
 409
831
What Factors Lead Consumers to Purchase on Short Video Platforms? A Perspective of TAM
Yuwen Hu
 418
832
Application of AI in Banks and Future Development Strategies
Zhiyi Wang
 424
833
An Investigation of Factors Influencing Women’s Purchase of Sanitary Napkins Based on Theory of Reasoned Action and Marketing Mix Strategy
Xinyi Shi
 433
834
Empirical Analysis and Forecasting of CPI Based on VECM Modeling
Bingguang Zhou
 439
835
A Review of Research on the Impact of Lifting Household Registration Restrictions on Nanjing
Jin Zijie
 447
836
The Impact of COVID-19 on China’s Tourism Industry
Jialu Chen
 453
837
A Study of Influential Factors on Consumers’ Purchase of Milk Tea
Qianyi Huang
 459
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