Volume 12 Number 4 (2024) - Journal of Economics, Business and Management

Volume 12 Number 4 (2024)

Article#	Article Title & Authors	Page
819	A Study on Online Shopping Addiction among College Students Li-Chiu Chi, Tseng-Chung Tang, Eugene Tang, Yu-Xiang Lin, Shi-Hua Wu, Yu-Kai Lin, Yi-Chen Kao, and Hsin-Fang Lai*	338
820	Consumer Purchase Intention towards Floral Products: A Study Based on the Five Consumption Values Si Nga Lei and Jenny O. L. Phillips*	343
821	Innovation Rhythm and Enterprise Value: Threshold Effect Based on Rhythm and Moderation Effect of Supply Chain Sun Zheng and Xie Wenyu*	348
822	Research on Strategies for Enhancing the Digital Marketing Capabilities of Private Enterprises in Guangdong Yuquan Li	354
823	Potential for New Development of Conventional Fossil-fueled Vehicles Zhouyu Feng	359
824	Impacting of Pop-up Store Experience on Consumption Intention: Evidence from Investigation in Chinese Market Yuyang Gao	368
825	The Impact of Rapidly Developing Artificial Intelligence on the Financial Field Yubo Zhang	377
826	The Study of the Impact of the Crossover Co-branding Marketing Strategy in Luxury Firms Yanjun Zhao	383
827	Research on Applying AI to Improve Hotel Service Quality Zizi Wang	392
828	Cross-Border Investment and Corporate Innovation Performance-Take Tencent as an Example Ji Lei	397
829	The Power of Fame: Evaluating Celebrity Endorsements in China’s Digital Marketplace Hai Zou	403

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