• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Crossref
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HOME > Archive > 2023 > Volume 11 Number 4 (Nov. 2023) >
JOEBM 2023 Vol.11(4): 191-195
DOI: 10.18178/joebm.2023.11.4.759

Research on Digital Marketing Strategies in the LED Plant Light Industry Empowered by New Technologies

Abstract—With the continuous development of new technologies and the unique characteristics of the LED plant light industry, digital marketing has become an important means of promotion and sales in the LED plant light industry. Based on the background of relevant policies on digital marketing, this study summarizes the previous achievements and research trends of digital marketing in domestic and foreign literature, elucidates the current market status of the LED plant light industry and the importance of empowering the industry with new technologies. Furthermore, it proposes five digital marketing strategies to promote the market development of the LED plant light industry and facilitate the steady development of modern agriculture.

Index Terms—New technologies, LED plant light, digital marketing, digital marketing strategies

Yuquan Li is with Guangzhou Institute of Science and Technology, Guangzhou, China. E-mail: liyuquan.gzlg@outlook.com

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Cite:Yuquan Li, "Research on Digital Marketing Strategies in the LED Plant Light Industry Empowered by New Technologies," Journal of Economics, Business and Management vol. 11, no. 4, pp. 191-195, 2023.

Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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