• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2023 > Volume 11 Number 3 (Aug. 2023) >
JOEBM 2023 Vol.11(3): 118-123
DOI: 10.18178/joebm.2023.11.3.747

Decision Support Applications by Coordinate Purchase Association Graph in Retailing

Abstract—For the decision support in retailing, Coordinate Purchase Association (CPA) graph is proposed as a coordinatized visualization of the purchase association rules for the retail transaction data. From the viewpoint of retailing, data association is focused on the purchase associations of products, whose visualization will be very informative through graph-based techniques. This paper analyzes nine Graph Design (GD) principles of three categories, GD-Layout principles, GD-Element principles, and GD-Elaboration principles, for the construction of a CPA graph, which places all the product sets and their purchase associations on a coordinate plane. Moreover, four Decision Support (DS) principles of CPA graphs are proposed to figure out several important decision support points in retailing. To prove the practical, several CPA graphs are constructed for a real furniture commerce. The proposed DS principles are concretely utilized to compare the purchase associations between two customer groups and to evaluate new product development.

Index Terms—Coordinate graph, data association, data visualization, retail transaction

Yung-Tzu Joyce Lin and Meng-Yen Tom Lin are with School of Management, National Taiwan University of Science and Technology, Taipei 106335, Taiwan. Chuan-Yi Chang and Shein-Yung Cheng are with Department of Information and Computer Engineering, Chung Yuan Christian University, Taoyuan 320314, Taiwan.
*Correspondence: chang.maverick@gmail.com (C.-Y.C.)

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Cite:Yung-Tzu Joyce Lin, Chuan-Yi Chang, Shein-Yung Cheng, and Meng-Yen Tom Lin, "Decision Support Applications by Coordinate Purchase Association Graph in Retailing," Journal of Economics, Business and Management vol. 11, no. 3, pp. 118-123, 2023.

Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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