• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Crossref
    • Article Processing Charge (APC): 500 USD
    • E-mail: joebm.editor@gmail.com
HOME > Archive > 2023 > Volume 11 Number 2 (May 2023) >
JOEBM 2023 Vol.11(2): 57-62
DOI: 10.18178/joebm.2023.11.2.738

Trusting Behavior, Risk Preference and Loss Aversion

Abstract—This paper uses experimental methods to study if individual’s risk preference or loss aversion will affect people’s trusting behavior. The results of the experiment show that individuals’ risk preference significantly impacts people’s trusting behavior. Compared with other subjects, people who are relatively less risk-averse show a higher degree of trust in others. Moreover, individuals’ loss aversion also affects people’s trusting behavior, subjects with relatively lower levels of loss aversion exhibit a higher degree of trust in others.

Index Terms—Decision making, loss aversion, risk preference, trusting behavior

Jiatong Xue is with University of Nottingham, UK. E-mail: jiatongxue0823@163.com

[PDF]

Cite:Jiatong Xue, "Trusting Behavior, Risk Preference and Loss Aversion," Journal of Economics, Business and Management vol. 11, no. 2, pp. 57-62, 2023.

Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

PREVIOUS PAPER
Research on the Optimization of Marketing Methods and Strategies for Restaurant Brands — The Example of the Kungfu Froggy
NEXT PAPER
Brand Content Optimization: A Major Challenge for Sellers on Marketplaces
Copyright © 2008-2024. Journal of Economics, Business and Management. All rights reserved.
E-mail: joebm.editor@gmail.com